Al's Angels was founded in 2004 by Al DiGuido, CEO and founder of Zeta Interactive, a full-service digital marketing company based in New York City. Al has been long recognized as one of the direct response industry's premier innovators and a pioneer in e-mail communications. He has more than 20 years of marketing, sales, management, and operations expertise.

For years Al served as a board member for numerous charities. Having seen the good work that these organizations accomplished, Al decided to dedicate even more of his time to helping children and families in need. He founded Al’s Angels with the mission of providing moments of joy and comfort to families that are challenged by childhood cancer, rare blood diseases, AIDS and domestic violence. Through hard work, an amazing group of volunteers, and tremendous generosity, today Al’s Angels is able to help thousands of children in the tri-state area.

Our Board of Directors underwrites all of our fundraising and administrative expenses. 100% of your donation to Al’s Angels goes directly to the programs it supports.

Al’s Angels follows an extensive due diligence process to ensure that every dollar raised by Al’s Angels goes to the organization where it will have the greatest impact. Before investing in a program, Al’s Angels carefully reviews its strategy, scrutinizes its financial statements, evaluates its facility teams, and conducts multiple site visits.