What we do


Al’s Angels was founded in 2004 by Al DiGuido, CEO and founder of Zeta Interactive, a full-service interactive marketing company based in New York City. Al has been long recognized as one of the direct response industry’s premier innovators and a pioneer in e-mail communications. He has more than 20 years of marketing, sales, management, and operations expertise.

For years Al served as a board member for numerous charities. Having seen the good work that these organizations accomplished, Al decided to dedicate even more of his time to helping children and families in need. He founded Al’s Angels with the mission of providing moments of joy and comfort to families that are challenged by childhood cancer, rare blood diseases, AIDS, domestic violence and financial hardship. Through hard work, an amazing group of volunteers, and tremendous generosity, today Al’s Angels is able to help thousands of children in the tri-state area. Now thru an intimate partnership with the Catholic Health Association of India; the work of Al’s Angels is providing children in dire need of vital and lifesaving medical treatment with hope and support. As support for Al’s Angels grows, we look for partners to help in expanding our loving reach to children around our country and the world.

Our Board of Directors underwrites all of our fundraising and administrative expenses. 100% of your donation to Al’s Angels goes directly to the programs it supports.

Al’s Angels follows an extensive due diligence process to ensure that every dollar raised by Al’s Angels goes to the organization where it will have the greatest impact. Before investing in a program, Al’s Angels carefully reviews its strategy, scrutinizes its financial statements, evaluates its facility teams, and conducts multiple site visits.

Al’s Angels is committed to full disclosure of how it spends your generous contributions in providing moments of joy and comfort to children in desperate need. For further financial information on Al’s Angels and other nonprofit organizations, visit http://www.guidestar.org.

Al's Angels Hurricane Sandy Toy Drive

A Personal message from Al

What if it were YOU? What if it were YOUR child? I have been haunted by these thoughts from the my first contact with a child suffering and dying from Cancer. I have looked into the eyes of parents, held the hands of suffering children and wondered why. Why God? Why this child? Why these parents? Families just like yours and mine that not only suffer through despicable childhood cancer, rare blood diseases, aids and domestic violence, they have been literally wiped out financially. Many have lost all hope of normalcy in their lives. They do fund raisers, beg friends, sacrifice nearly everything that they have in the hope that through some miracle, their child will be spared. What if it were me?

These children are really OUR children. How can we all live in a world filled with as much as we have and not want to share with those in desperate need? Many of us have chosen to avoid the glance of the suffering child. Others find comfort in taking small actions to help. Then there are the Angels. Al’s Angels. Our mission is to work as hard as we can for as long as we can to ease the suffering of these special children and their families. We feel it is our responsibility as members of the human family to go well above and beyond common standards to do extraordinary work. We work to bring joy and hope to these children during the holidays when most of us have share such great joy and laughter. If we can ease the pain and despair for just one brief moment, we will have succeeded.

We need more angels….we need you. We need your prayers, your support and your dollars. We cannot do it without you. Please help us help others.

Al DiGuido